Getsby.bg

About the client

Getsby.bg sells menswear and accessories inspired by the 1920s — a small niche with a devoted following and very little competition in Bulgarian. The brand needed a shop that looks the part, opens instantly on a phone, and works the way Bulgarian shoppers are used to paying and receiving parcels.

The challenge

A niche fashion shop lives or dies on search. The people who want a Gatsby-style waistcoat are few, they know exactly what they want, and they type it into Google. The shop had to come up for those searches, make the sale on a phone, and feel natural at checkout — with the courier options and payment habits Bulgarians expect, which off-the-shelf shops rarely get right.

The solution

We designed and built a brand-new online shop with a look straight out of the 1920s. It opens fast on a phone, and the checkout is cut down to what a first-time buyer needs and nothing more. Then we tailored it to the Bulgarian market: delivery with Econt to an office or home address, cash on delivery alongside ePay and card payments, Bulgarian address formats, and a checkout written in natural Bulgarian. Nothing feels imported.

Since the launch in 2023 the shop has sold through Google search alone — no ads. We write the product and category pages so Google understands and shows them, keep the shop technically healthy, and add content over time. Not a penny has gone on advertising, and we keep the shop updated and supported.

Key features

• ✓ Brand-new online shop with a 1920s-inspired design
• ✓ Fast on a phone, with a short and simple checkout
• ✓ Made for Bulgarian shoppers: Econt delivery, cash on delivery, ePay and card payments
• ✓ Ongoing work so the shop shows up in Google
• ✓ Sales from Google search alone, with no advertising spend
• ✓ Ongoing updates and support

Tech stack

Screens

Related services