Busby

About the product

Busby is a marketing tool that Kordevi built and co-owns with a UK partner. It gives small and mid-sized businesses what they would normally hire an agency for: ads that look and sound like their brand, running on Google and Meta, with results reported in plain numbers. No briefing calls, no developers, no logging into ad platforms. Busby is live with its first early-access customers.

The challenge

For most small businesses, online advertising is simply out of reach. Setting up Google and Meta accounts takes a specialist. Agencies are priced for bigger budgets. And the "AI marketing" tools that promise a shortcut produce bland, generic text that sounds nothing like the business.

We set ourselves a simple goal. A business owner should be able to paste their website address and have a live campaign, in their own brand's look and voice, by the end of the afternoon. Then they should see spend, leads and return in one place — and be able to start free and cancel any time.

The solution

It starts with your website address. Busby reads your site and picks up your brand's colours, tone and what you stand for. From then on, everything it writes looks and sounds like you — whether you upload your own material or let Busby write it.

Ads go live on Google and Meta in a few minutes. You never open either platform: no ad-account setup, no tracking codes, no developer. Emails to your customers adapt to how each person responds, instead of sending everyone the same fixed series.

Everything you need to run it as a business is built in: one dashboard for your ad spend, your leads and what you get back, a prepaid wallet for your ad budget, an alert when spend gets high, a simple board to keep track of leads and follow up with the ones that went quiet, and straightforward pricing with a free trial and billing in the UK and EU.

Key features

• ✓ Reads your brand from your website: colours, tone and message
• ✓ Google and Meta ads live in minutes — no ad accounts, tracking codes or developers
• ✓ Content in your own voice: upload yours or let Busby write it
• ✓ Emails that adapt to how each customer responds
• ✓ One dashboard for your wallet, spend, leads and return, with spend alerts
• ✓ Simple subscription with a free trial; billing in the UK and EU
• ✓ A lead board to keep track of enquiries and follow up with quiet ones
• ✓ English and Bulgarian, dark mode, easy-to-read design

Tech stack

Screens

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