Country Lass
An online shop for British country tailoring that helps women find the right outfit for the occasion — and the right size
About the client
Country Lass is a UK brand for women who dress for the country calendar: the races, the Boxing Day meet, shooting season, winter weddings and the Christmas party. It sells tweed blazers, waistcoats and trousers, and three-piece suits, shipped from a warehouse partner.
The challenge
Most women's shops sort clothes by type and size. Country Lass customers start from a different question — "what do I wear to the races?" — and a three-piece suit is rarely one size: the blazer might be a 12, the waistcoat a 10 and the trousers a 14. A standard shop makes that awkward, and every wrong size becomes a return.
The shop also had to sell across borders from day one, in pounds, euros and dollars, with UK VAT handled properly, a clear returns promise for the Christmas rush, and stock levels that stay accurate as orders come in.
The solution
We built the shop around the occasion. Visitors can browse by event, take a short "what are you dressing for?" quiz, or search and filter by size, colour, price and occasion. Each suit page lets the shopper tick the pieces they want and pick a size for each one, with a UK, EU and US size guide beside it.
Checkout works in pounds, euros and dollars, with UK prices shown including VAT and delivery costs worked out by weight. Customers can return or exchange online, ask to be told when a size is back, save favourites and use gift cards. The shop is built to hand orders and stock levels to the warehouse partner's system, so nothing has to be retyped.
Behind the shop, the owner has an admin for products, stock, orders, returns and customer messages, with email confirmations, VAT invoices and credit notes created automatically. Analytics and advertising tags only start after a visitor agrees to cookies, so the shop stays on the right side of UK privacy rules while still measuring what works.
Key features
- ✓ Browse by occasion: races, Boxing Day meet, shooting, weddings, Christmas parties
- ✓ Short "what are you dressing for?" quiz that leads to matching pieces
- ✓ Search and filters by size, colour, price and occasion
- ✓ Buy a suit as separate pieces, each in its own size
- ✓ UK, EU and US size guides on the product page
- ✓ Pounds, euros and dollars, with UK VAT included in UK prices
- ✓ Free UK delivery threshold and weight-based shipping
- ✓ Online returns and exchanges, with a Christmas returns window
- ✓ Back-in-stock alerts, wishlist, reviews and gift cards
- ✓ Built to pass orders and stock to the warehouse partner's system
- ✓ Automatic order emails, VAT invoices and credit notes
- ✓ Cookie consent with analytics and ad tags only after agreement
Tech stack
Screens
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