Navway

About the product

Navway is an online store owned by Kordevi, selling in-car multimedia and navigation units to drivers in the UK. It is also where we try out everything we recommend to our e-commerce clients — instant pages, a catalogue that keeps itself up to date, a store that answers the customer's real question — before we suggest it to anyone else.

The challenge

Car-audio catalogues are big, technical and change every week. Hundreds of units, each with screen sizes, memory options, left- and right-hand-drive versions and, above all, a list of cars they fit. Keeping that up to date by hand is a full-time job. And an ordinary online-shop template is not fast enough, or visible enough on Google, for a competitive UK market.

The shopper's question is never "which product?" but "will it fit my car?". If the store cannot answer that straight away, people leave for the big marketplaces that can.

The solution

We built the store "headless" — the shop-window and the stockroom are separate systems. The stockroom is a proven, widely used shop system that holds the products, prices, orders, taxes and delivery. In front of it we built a brand-new shop-window, so product, category and search pages open instantly and show any change to the catalogue within seconds. Basket, checkout and card payments work the way shoppers expect.

The catalogue keeps itself up to date using Sinkro.ai, our own tool. Every Monday it takes the supplier's current range, adds new products and updates existing ones — including all their versions — and rewrites the sales descriptions so they read well, while keeping every technical detail (screen size, memory, software version, which cars it fits) exactly as it is.

Then we answer the "will it fit?" question. A shopper types in their UK registration plate — the store looks the car up in the official DVLA vehicle register — or picks make, model and year. The chosen car then follows them around the store and shows only the units that fit. The team keeps the fitment lists up to date from a simple admin screen.

Key features

• ✓ Headless store: pages open instantly and update within seconds of a catalogue change
• ✓ Basket, checkout and card payments the way shoppers expect
• ✓ Weekly automatic catalogue update via Sinkro.ai: new products, updated versions, readable descriptions with every spec kept intact
• ✓ "Does it fit my car?" answered by UK number plate (DVLA) or make, model and year — remembered across the store
• ✓ Set up so Google understands every product page
• ✓ Customer accounts and order history
• ✓ Fitment lists managed by the team from a simple admin screen
• ✓ Ready for Google and Meta advertising, with visitor statistics

Tech stack

Screens

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